METHODOLOGY
THE PROCESS
My process is designed to turn your internal expertise into a full, multi-channel campaign — flagship content at the center, supported by blogs, LinkedIn posts, email sequences, landing pages, and sales enablement assets.
This approach ensures that every piece of content is strategically aligned, ready to deploy, and designed to build authority across your audience.
Everything is built plug-and-play, ready to drop into your channels.
Kickoff Call
Once we’re signed and ready, we’ll meet to define:
- The flagship topic and supporting themes
- Target audience and goals
- Key voices or SMEs to feature
- Channels for content deployment and campaign rollout
This ensures alignment on strategy, scope, and priorities before any work begins.
Interviews & Research
I’ll interview 1–3 internal experts and dig into reputable, up-to-date sources—think PubMed studies, market data, or regulatory guidance. I may also bring in external SMEs if internal experts aren’t available.
The insights I gather during this phase will inform all campaign deliverables, not just the flagship asset.
Outline of Flagship Asset
You’ll receive a comprehensive outline showing the flagship asset and supporting content plan. We’ll schedule a call to confirm structure, tone, and deliverable sequence.
The goal is to ensure alignment before drafting begins and all campaign elements are scoped correctly.
V1 + V2 Drafts
Version 1 is typically strong thanks to our prep work. After your feedback, I deliver V2 for final approval—any tweaks are usually light and fast. During this time, I also coordinate with your in-house designer or enlist a trusted freelancer from my network of talented creatives.
Creation of Supporting Assets
Once the flagship asset is complete, I turn my attention to supporting marketing collateral, which may include:
- Hub-and-spoke package of SEO- and GEO- optimized blog posts
- 8 - 12 LinkedIn posts (company + executive thought leadership)
- Email nurture sequences (3 to 5 emails)
- Lead capture landing page
- Sales enablement assets & Webinar scripts
- Conference abstracts and speaking outlines
- Press releases & Contributed articles
Get Internal Sign-off
- Review final flagship and supporting content with stakeholders
- Confirm messaging, tone, and branding consistency
- Share internal summary and talking points with leadership and sales teams
Campaign Launch
Once all content is finalized, the campaign moves from creation to execution. While all copy and assets are ready-to-deploy, someone in-house will need to load and schedule content:
- Upload blogs to CMS / website
- Schedule LinkedIn posts for company and leadership accounts
- Set up email nurture sequences in your ESP
- Launch landing pages with functioning forms and CTAs
- Coordinate additional channels, like partner newsletters or communities
THE TIMELINE
My process is designed to turn your internal expertise into a full, multi-channel campaign — flagship content at the center, supported by blogs, LinkedIn posts, email sequences, landing pages, and sales enablement assets.
Week 1–2
Authority Extraction
- SME interviews and market scan
- POV and narrative thesis development
Week 3–4
Flagship Asset
- Draft, refine, and finalize core expert-led piece
- Format customized to your company needs
Week 5-8
Supporting Assets
- Blog posts, LinkedIn posts, landing page, email nurture
- Sales enablement: send-after-call docs, objection-handling, internal summary
Note: Timeline assumes timely feedback from your team. Fast-tracking is sometimes possible, but quality requires realistic timeframes.
The Investment
Single-Asset Package
$8,000+ USD
Ideal for focused authority building on a specific topic.
Full Plug-and-Play Campaign
$20,000+ USD
We’ll tailor the scope to your goals, budget, and launch plan.
Rights & Confidentiality
- All work is ghostwritten and 100% yours upon payment.
- Founders or SMEs can receive a byline if desired.
- I sign an NDA with every client and never work with direct competitors.
Stop waiting for “later.” Become the authority now.
Book a free discovery call, or send a message directly. Let’s talk about how to define your category and build your authority.
FREQUENTLY ASKED QUESTIONS
What to Know
Do you offer a free consultation or discovery call?
Yes! I offer a free 20–30 minute consultation to learn more about your goals, answer your questions, and explore whether we’re a good fit. You can book a call here at your convenience.
Do you have experience with regulatory or compliance-sensitive content?
I do. I’ve worked on content requiring careful attention to healthcare regulations, including HIPAA, FDA guidelines, and other compliance frameworks. My approach includes thorough fact-checking, stakeholder reviews, and alignment with your legal or regulatory teams as needed.
Have you worked with startups, scale-ups, or enterprise companies?
Yes—I’ve partnered with HealthTech startups building their first content engine, rapidly growing scale-ups expanding into new markets, and established enterprises wanting to more fully showcase their SMEs. Regardless of size, I tailor the approach to match your goals and internal workflows.
How do you ensure content accuracy in complex HealthTech topics?
I combine deep research with a collaborative review process. This includes:
- Reviewing credible clinical sources, guidelines, and published studies
- Developing detailed content briefs to align expectations
- Interviewing subject matter experts when needed
- Fact-checking and providing drafts for your internal review before publishing