Turn your HealthTech expertise into flagship content that closes deals.
Your buyers want confidence
Hospital systems are skeptical. Executives are overloaded. Your buyers need helpful content to convince them you’re the right partner.
Deliver it with your content.
But here’s the problem:
- Your experts are busy
- Your message is complex
- Your deadlines are tight
So the high-value content keeps getting pushed to “later.”
Meanwhile, your competitors are stealing the spotlight. Your sales team is asking for marketing collateral. And your investors are impatient to see progress.
Trusted by
Who I Partner With
HealthTech founders building trust with hospitals
Early-stage teams preparing for scaling or fundraising
B2B healthcare platforms selling into clinical ops
Growth-stage teams aligning product + marketing + sales
The Process
Your team shows up for 2 to 3 short interviews. We transform their insights into a powerful piece of persuasive thought leadership that:
- Drives inbound credibility
- Explains your valuation story
- Moves enterprise deals forward
1. Strategy call
I identify a topic that moves the needle
2. Expert interviews
I extract the gold from your SMEs
3. Narrative architecture
I submit a structure for your review
4. Full draft + polish
Feedback round built in.
5. Final flagship content
Ready to launch, send, and share
What you get:
Investment
Flagship Content
For teams who want a single high-value asset that positions your company as an authority.
- Founder / SME interviews (2-3 sessions)
- One flagship content piece (e.g., Narrative Authority Report, Technical Buyer Guide, Product Playbook)
Timeline: 4-6 weeks
$5,500+
Flagship Content + Distribution
For teams who want a single high-value asset that positions your company as an authority.
- Founder / SME interviews (2-3 sessions)
- One flagship content piece (e.g., Narrative Authority Report, Technical Buyer Guide, Product Playbook)
- Distribution guidance (channels, timing, messaging)
- 3 amplification assets (e.g., blog posts, LinkedIn articles, executive-ready summaries, internal enablement)
Timeline: 6-8 weeks
$8,800+
What Our Clients Have to Say
Meet Lauren McGill (NÉE Root)
WRITER | CONSULTANT | fCMO
“I speak your (medical) language.”
Specialties:
- Founder-led POV development
- Technical messaging that buyers understand
- Interview-based content assets
I’m a Canadian freelance medical writer with 15 years of healthcare experience. I work with SaaS providers, clinical research companies, regulatory agencies, and physicians to write medical stories that matter.
I have a background in medical transcriptionist before I moved onto working in the ICU, palliative care, rehab, and the Emergency Department—which all gave me valuable insights into the world of medicine.
Since then, I’ve stepped into the world of healthcare technology, helping B2B healthtech companies tell their story to make sales. Clients include companies making EMRs, digital front doors, clinical research software, and digital care journeys
FREQUENTLY ASKED QUESTIONS
Not sure how we work? Find answers below
Do you offer a free consultation or discovery call?
Yes! I offer a free 20–30 minute consultation to learn more about your goals, answer your questions, and explore whether we’re a good fit. You can book a call here at your convenience.
Do you have experience with regulatory or compliance-sensitive content?
I do. I’ve worked on content requiring careful attention to healthcare regulations, including HIPAA, FDA guidelines, and other compliance frameworks. My approach includes thorough fact-checking, stakeholder reviews, and alignment with your legal or regulatory teams as needed.
Have you worked with startups, scale-ups, or enterprise companies?
Yes—I’ve partnered with HealthTech startups building their first content engine, rapidly growing scale-ups expanding into new markets, and established enterprises wanting to more fully showcase their SMEs. Regardless of size, I tailor the approach to match your goals and internal workflows.
How do you ensure content accuracy in complex HealthTech topics?
I combine deep research with a collaborative review process. This includes:
- Reviewing credible clinical sources, guidelines, and published studies
- Developing detailed content briefs to align expectations
- Interviewing subject matter experts when needed
- Fact-checking and providing drafts for your internal review before publishing
Stop waiting for “later.” Become the authority now.
Book a free discovery call, or send a message directly. Let’s talk about how to define your category and build your authority.
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