Strategic Content For HealthTech
Translate your clinical and technical expertise into market authority. We build campaigns that drive valuation stories and enterprise deals.
Trusted by Series A & B Innovators
THE PROBLEM
Your buyers want confidence.
Deliver it with your content.
You have real expertise — but it’s stuck in meetings, emails, and demos:
- Marketing feels scattered and reactive
- Sales doesn’t have anything smart to send after calls
- Thought leadership sounds generic instead of authoritative
the fix
You don’t need just any content. You need one strategic campaign grounded in your team’s expertise that works across all channels.
THE SOLUTION
Plug & play
Authority Campaign
Turn your internal expertise into a market-ready campaign — ready to deploy across marketing, sales, and leadership channels.
FLAGSHIP ASSET
Expert-led content at the center. Not just a blog post, but a strategic anchor.
supporting assets
Tailored to your company. Blogs, LinkedIn, Email, Landing Pages.
Multi-Channel
Ready-to-deploy across blog, email, LinkedIn & sales.
THE PROCESS
How it Works
Your team shows up for 2 to 3 short interviews. I transform their insights into a powerful piece of persuasive thought leadership.
Minimal Lift. Maximum Impact.
THE OUTCOME
What to Expect
Marketing Impact
Drives Inbound Credibility
Leadership Impact
Explains Valuation Story
Sales Impact
Moves Enterprise Deals
THE INVESTMENT
Choose Your Sprint
Standalone Flagship Asset
For teams that want a single high-value asset that positions your company as an authority.
- Core Flagship Asset
Anchor of the campaign, based on 2-3 SME interviews. Customized as:
- Practical industry guide (educates buyers on the problem and your solution)
- Market framework / operating model (shows your POV and approach)
- Technical explainer (translates complex product/clinical details for non-technical buyers)
- State-of-the-market narrative (positions your company as category leader)
TIMELINE
4-6 weeks
SHOW INVESTMENT
$8,000+ USD
FULL PLUG-AND-PLAY. authority CAMPAIGN
For teams who want multi-channel, ready-to-deploy deliverables.
- Core Flagship Asset
Expert-led, company-tailored piece that becomes the campaign anchor.
- Marketing Assets
Derived directly from the flagship, ready-to-deploy:
- Hub-and-spoke package of SEO- and GEO- optimized blog posts (one 1500+ word pillar post, plus 3 to 5 supporting 800+ word blog posts)
- 8 - 12 LinkedIn posts (company + executive thought leadership)
- Email nurture sequences (3 to 5 emails)
- Lead capture landing page
- Sales enablement assets
- Webinars scripts
- Conference abstracts and speaking outlines
- Press releases
- Contributed articles for industry publications
- Sales Enablement Assets
Practical, low-lift tools for sales and founders to shorten sales cycles:
- Send-after-call asset for prospects
- Objection-handling narrative rooted in flagship
- Internal summary for sales and leadership alignment
Optional Add-Ons
Webinar outline/deck, Conference talk abstract, Investor-facing narrative insert.
TIMELINE
8-10 weeks
SHOW INVESTMENT
$20,000+ USD
Working in Fintech?
Download the exclusive playbook for Fintech content strategy to see how the best brands build trust.
specialties
- Founder-led POV development
- Technical messaging that buyers understand
- Interview-based content assets
Writer | Consultant | fCMO
Meet
Lauren McGill
“I speak your (Medical) language.”
Im a Canadian freelance medical writer with 15 years of healthcare experience. I work with SaaS providers, clinical research companies, regulatory agencies, and physicians to write medical stories that matter.
I have a background in medical transcription before I moved onto working in the ICU, palliative care, rehab, and the Emergency Department—which all gave me valuable insights into the world of medicine.
Since then, I’ve stepped into the world of healthcare technology, helping B2B healthtech companies tell their story to make sales. Clients include companies making EMRs, digital front doors, clinical research software, and digital care journeys.
FREQUENTLY ASKED QUESTIONS
Everything You Need to Know
Do you offer a free consultation or discovery call?
Yes! I offer a free 20–30 minute consultation to learn more about your goals, answer your questions, and explore whether we’re a good fit. You can book a call here at your convenience.
Do you have experience with regulatory or compliance-sensitive content?
I do. I’ve worked on content requiring careful attention to healthcare regulations, including HIPAA, FDA guidelines, and other compliance frameworks. My approach includes thorough fact-checking, stakeholder reviews, and alignment with your legal or regulatory teams as needed.
Have you worked with startups, scale-ups, or enterprise companies?
Yes—I’ve partnered with HealthTech startups building their first content engine, rapidly growing scale-ups expanding into new markets, and established enterprises wanting to more fully showcase their SMEs. Regardless of size, I tailor the approach to match your goals and internal workflows.
How do you ensure content accuracy in complex HealthTech topics?
I combine deep research with a collaborative review process. This includes:
- Reviewing credible clinical sources, guidelines, and published studies
- Developing detailed content briefs to align expectations
- Interviewing subject matter experts when needed
- Fact-checking and providing drafts for your internal review before publishing