What is flagship content ?
Flagship content is high-impact, high-value asset that positions your company as a credible authority and drives measurable results.
Why Flagship Content
is Different
Think of it as your company’s flagship story — a piece that embodies everything you stand for.
High-value and original
A flagship piece of content distills your internal expertise into one comprehensive asset.
Credible and evidence-backed
Based on SME interviews, proprietary insights, or internal data, flagship content builds trust.
Drives revenue
A single, strategic piece of content can support investor conversations, educate buyers, and provide sales teams with usable tools.
Serves as anchor content
A single flagship piece can support 47+ spinoff assets, such as blogs, social posts, slide decks, emails, webinars, and newsletters.
Examples of Flagship Content
Technical Buyer Guide
A detailed guide that explains your product’s approach, methodology, or technology in a way buyers trust.
Support sales conversations, provide as gated content, or distribute in email campaigns.
Blog series, email campaigns, webinar slides, social posts on LinkedIn and Twitter.
Product Playbook
A step-by-step resource showing how customers implement your solution effectively.
Used for onboarding, case studies, webinars, or as thought leadership content.
Case study snippets, customer success stories, internal enablement decks, newsletter highlights.
Market Insights Report
A data-driven, original research report synthesizing internal and external insights from surveys or proprietary data.
Fuel PR coverage, support executive briefings, or create social snippets.
Infographics, press releases, blog posts, executive summaries, social media graphics.
SME Roundtable Summary
Curated insights from interviews with your internal experts, framed as a cohesive story.
Position your team as thought leaders, create newsletters, or develop executive briefings.
Quotes for social posts, short blog posts, video clips, webinar panels.
Ebook
A polished, evergreen guide that distills key insights, trends, or strategies for your audience.
Gated lead magnet, sales enablement, or educational resource for partners and investors.
Blog posts, LinkedIn carousel posts, email nurture sequences, webinars.
Mini Whitepaper
A concise, focused report on a specific challenge or solution in your industry.
Share with prospects, include in email campaigns, or provide to executives for quick insight.
Slide decks, one-page cheat sheets, social media snippets, newsletter inserts.
Each flagship content piece:
Serves as the “hub” in a hub-and-spoke content model
Supports investor conversations and executive buy-in
Gives sales teams a credible resource to engage prospects
THE INVESTMENT
Choose Your Sprint
Standalone Flagship Asset
For teams that want a single high-value asset that positions your company as an authority.
- Core Flagship Asset
Anchor of the campaign, based on 2-3 SME interviews. Customized as:
- Practical industry guide (educates buyers on the problem and your solution)
- Market framework / operating model (shows your POV and approach)
- Technical explainer (translates complex product/clinical details for non-technical buyers)
- State-of-the-market narrative (positions your company as category leader)
TIMELINE
4-6 weeks
SHOW INVESTMENT
$8,000+ USD
FULL PLUG-AND-PLAY. authority CAMPAIGN
For teams who want multi-channel, ready-to-deploy deliverables.
- Core Flagship Asset
Expert-led, company-tailored piece that becomes the campaign anchor.
- Marketing Assets
Derived directly from the flagship, ready-to-deploy:
- Hub-and-spoke package of SEO- and GEO- optimized blog posts (one 1500+ word pillar post, plus 3 to 5 supporting 800+ word blog posts)
- 8 - 12 LinkedIn posts (company + executive thought leadership)
- Email nurture sequences (3 to 5 emails)
- Lead capture landing page
- Sales enablement assets
- Webinars scripts
- Conference abstracts and speaking outlines
- Press releases
- Contributed articles for industry publications
- Sales Enablement Assets
Practical, low-lift tools for sales and founders to shorten sales cycles:
- Send-after-call asset for prospects
- Objection-handling narrative rooted in flagship
- Internal summary for sales and leadership alignment
Optional Add-Ons
Webinar outline/deck, Conference talk abstract, Investor-facing narrative insert.
TIMELINE
8-10 weeks
SHOW INVESTMENT
$20,000+ USD
FREQUENTLY ASKED QUESTIONS
Not sure how we work? Find answers below
What counts as flagship content?
Flagship content is one comprehensive, high-value content asset that positions your HealthTech company as an authority. See examples in the table above.
How long does it take?
Typically, it takes 4–6 weeks for the core asset or 6–8 weeks with distribution guidance and derivative assets.
Can we create derivative assets later?
Yes! Flagship content serves as the anchor for blogs, newsletters, presentations, social media, and more.
Can I have more than on piece of flagship content?
Absolutely. As time and budget allow, you can build up your content library with multiple pieces of flagship content.
I want multiple pieces. Where do I start?
I can help you identify the low-hanging fruit flagship piece that will move the needle the most. From there, we can work together to start creating and layering more pieces into your plan.
Stop waiting for “later.” Become the authority now.
Book a free discovery call, or send a message directly. Let’s talk about how to define your category and build your authority.
FREQUENTLY ASKED QUESTIONS
What to Know
Do you offer a free consultation or discovery call?
Yes! I offer a free 20–30 minute consultation to learn more about your goals, answer your questions, and explore whether we’re a good fit. You can book a call here at your convenience.
Do you have experience with regulatory or compliance-sensitive content?
I do. I’ve worked on content requiring careful attention to healthcare regulations, including HIPAA, FDA guidelines, and other compliance frameworks. My approach includes thorough fact-checking, stakeholder reviews, and alignment with your legal or regulatory teams as needed.
Have you worked with startups, scale-ups, or enterprise companies?
Yes—I’ve partnered with HealthTech startups building their first content engine, rapidly growing scale-ups expanding into new markets, and established enterprises wanting to more fully showcase their SMEs. Regardless of size, I tailor the approach to match your goals and internal workflows.
How do you ensure content accuracy in complex HealthTech topics?
I combine deep research with a collaborative review process. This includes:
- Reviewing credible clinical sources, guidelines, and published studies
- Developing detailed content briefs to align expectations
- Interviewing subject matter experts when needed
- Fact-checking and providing drafts for your internal review before publishing