It’s every founder’s dream: Getting a call from a big reporter who wants to feature your company. But in a recent conversation with a Canadian
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Strategic thinking for HealthTech leaders who want to build authority and drive revenue.
Wondering if paid media coverage is the right move? Here’s the honest answer: Sometimes, yes. But not always. And not everywhere. What is paid media? Paid media
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Wondering if paid media coverage is the right move? Here’s the honest answer: Sometimes, yes. But not always. And not everywhere. What is paid media? Paid media
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FREQUENTLY ASKED QUESTIONS
What to Know
Do you offer a free consultation or discovery call?
Yes! I offer a free 20–30 minute consultation to learn more about your goals, answer your questions, and explore whether we’re a good fit. You can book a call here at your convenience.
Do you have experience with regulatory or compliance-sensitive content?
I do. I’ve worked on content requiring careful attention to healthcare regulations, including HIPAA, FDA guidelines, and other compliance frameworks. My approach includes thorough fact-checking, stakeholder reviews, and alignment with your legal or regulatory teams as needed.
Have you worked with startups, scale-ups, or enterprise companies?
Yes—I’ve partnered with HealthTech startups building their first content engine, rapidly growing scale-ups expanding into new markets, and established enterprises wanting to more fully showcase their SMEs. Regardless of size, I tailor the approach to match your goals and internal workflows.
How do you ensure content accuracy in complex HealthTech topics?
I combine deep research with a collaborative review process. This includes:
- Reviewing credible clinical sources, guidelines, and published studies
- Developing detailed content briefs to align expectations
- Interviewing subject matter experts when needed
- Fact-checking and providing drafts for your internal review before publishing