What HealthTech Can Learn from FinTech About Marketing
I’ve studied the most effective B2B FinTech content strategies and I’m sharing what actually works.
What’s Inside
FinTech and HealthTech share the same challenge: selling complex, regulated products to skeptical buyers. But FinTech is doing it better.
This playbook breaks down what they’re doing differently by:
- Standing out with the right kind of advice
- Mirroring their customers
- Selling with stories
Why I Wrote This
I’ve been working with HealthTech companies for six years, so I’ve seen firsthand how they struggle to tell their story clearly and loudly enough. Too often, they hold back when they should push forward with bold content.
But I also noticed how FinTech companies face similar challenges and yet produce great content, so I wanted to explore what they’re doing differently. After diving into the best examples of FinTech marketing in action, I packaged up my findings into this helpful playbook.
FinTech and HealthTech share the same challenge: selling complex, regulated products to skeptical buyers. But FinTech is doing it better.
BONUS
Get 4 Mini-Case Templates
Grab your copy and you’ll also get four mini-case templates you can use today. They’re practical, concrete, and designed to make stats and complex concepts resonate with your audience.