What is flagship content?
Flagship content is high-impact, high-value asset that positions your company as a credible authority and drives measurable results.
Flagship content is different. Here’s why.
High-value and original
A flagship piece of content distills your internal expertise into one comprehensive asset.
Credible and evidence-backed
Based on SME interviews, proprietary insights, or internal data, flagship content builds trust.
Drives revenue
A single, strategic piece of content can support investor conversations, educate buyers, and provide sales teams with usable tools.
Serves as anchor content
A single flagship piece can support 47+ spinoff assets, such as blogs, social posts, slide decks, emails, webinars, and newsletters.
Examples of flagship content
| Type of flagship content | Description | How it can be used | Derivative assets & distribution |
|---|---|---|---|
| Technical buyer guide | A detailed guide that explains your product's approach, methodology, or technology in a way buyers trust. | Support sales conversations, provide as gated content, or distribute in email campaigns. | Blog series, email campaigns, webinar slides, social posts on LinkedIn and Twitter |
| Product playbook | A step-by-step resource showing how customers implement your solution effectively. | Used for onboarding, case studies, webinars, or as thought leadership content. | Case study snippets, customer success stories, internal enablement decks, newsletter highlights |
| Market insights / Survey report | A data-driven, original research report synthesizing internal and external insights from surveys or proprietary data. | Fuel PR coverage, support executive briefings, or create social snippets. | Infographics, press releases, blog posts, executive summaries, social media graphics |
| SME Roundtable summary | Curated insights from interviews with your internal experts, framed as a cohesive story. | Position your team as thought leaders, create newsletters, or develop executive briefings. | Quotes for social posts, short blog posts, video clips, webinar panels |
| Ebook | A polished, evergreen guide that distills key insights, trends, or strategies for your audience. | Gated lead magnet, sales enablement, or educational resource for partners and investors. | Blog posts, LinkedIn carousel posts, email nurture sequences, webinars |
| Mini whitepaper | A concise, focused report on a specific challenge or solution in your industry. | Share with prospects, include in email campaigns, or provide to executives for quick insight. | Slide decks, one-page cheat sheets, social media snippets, newsletter inserts |
Each flagship content piece:
Serves as the “hub” in a hub-and-spoke content model
Supports investor conversations and executive buy-in
Gives sales teams a credible resource to engage prospects
Packages
Flagship Content Only
For teams who want a single high-value asset that positions your company as an authority.
- Founder / SME interviews (2-3 sessions)
- One flagship content piece (e.g., Narrative Authority Report, Technical Buyer Guide, Product Playbook)
Timeline: 4-6 weeks
$5,500+
Flagship Content + Amplification
Includes distribution guidance, derivative assets (blogs, slides, social copy, email sequences), and executive-ready summaries
- Founder / SME interviews (2-3 sessions)
- One flagship content piece (e.g., Narrative Authority Report, Technical Buyer Guide, Product Playbook)
- Distribution guidance (channels, timing, messaging)
- 3 amplification assets (e.g., blog posts, LinkedIn articles, executive-ready summaries, internal enablement)
Timeline: 6-8 weeks
$8,800+
FREQUENTLY ASKED QUESTIONS
Not sure how we work? Find answers below
What counts as flagship content?
Flagship content is one comprehensive, high-value content asset that positions your HealthTech company as an authority. See examples in the table above.
How long does it take?
Typically, it takes 4–6 weeks for the core asset or 6–8 weeks with distribution guidance and derivative assets.
Can we create derivative assets later?
Yes! Flagship content serves as the anchor for blogs, newsletters, presentations, social media, and more.
Can I have more than on piece of flagship content?
Absolutely. As time and budget allow, you can build up your content library with multiple pieces of flagship content.
I want multiple pieces. Where do I start?
I can help you identify the low-hanging fruit flagship piece that will move the needle the most. From there, we can work together to start creating and layering more pieces into your plan.
Stop waiting for “later.” Become the authority now.
Book a free discovery call, or send a message directly. Let’s talk about how to define your category and build your authority.