Don't fall into the trap of ad hoc content.​

It’s not just about churning out blog posts or flooding your LinkedIn feed—it’s about crafting a cohesive narrative that resonates with your audience and generates leads.

A solid content strategy involves meticulous planning, from defining your brand voice and target audience to mapping out your buyer’s personas and identifying key performance indicators (KPIs) to measure success.

Build your blueprint in just 3 months.

If you’re ready to unlock the full potential of your digital presence, it’s time to embrace the transformative power of a well-crafted content strategy.

Our 12-week program

Work with us to build the foundation of your content marketing machine.

After working with dozens of clients, we’ve created this tailored 12-week program customized for HealthTech startup looking to scale quickly. We know how to communicate your value to customers, investors, and stakeholders—and we’ll build your processes to make it happen.

At the end of our work together, you’ll have a full content strategy, including:

1. Customized Tools

The key messaging to inform all future content

Robust buyer personas

A deep understanding of the topics you should be covering

A how-to guide to fully leverage your thought leaders and SMEs

An entire A to Z content playbook customized to your needs

(including description of topics, suggested formats, and target keywords)

Highly detailed content briefs ready for future writers

Writing style guidelines tailored to your brand’s tone and voice

Introductions to skilled talent (e.g., writers, designers, etc.)

2. Ready to Publish Content

We won’t just plan content, we’ll also PUBLISH content. During our time together, we’ll work together to ship your first pieces of content. The program includes 3 customized, ready-to-publish content pieces.

Content piece #1

e.g., a whitepaper, ebook, pillar post, or webinar script.

Content piece #2

e.g., a blog post, contributed article for an industry publication, or a press release.

Content piece #3

e.g., a blog post, contributed article for an industry publication, or a press release.

3. Internal Marketing Assets (BONUS!)

I want your team to soar long-term, I’m including a huge package of BONUS internal marketing assets for free, including:

Customized SEO Best Practices Document

A customized “cheat sheet” of actionable advice on how to optimize content for SEO purposes. 

Submission Guidelines for Contributed Content

A multi-page guidance document of best practices and relevant submission guidelines for working with industry publications.

Insider Guidelines for Contributed Content

A succinct set of guidelines to help direct your dealings with both editors and writers. It contains valuable information to optimize interactions with freelancers and publications—now and in the future.

A Two-Pronged Approach to Content Creation

A guidance document on how to implement ChatGPT into your content marketing plan without compromising quality.

LinkedIn for Leaders Guide

A thorough how-to guide on how to leverage LinkedIn as an effective distribution channel for thought leadership.

How will we get all this done?

We’ll collaborate closely for 3 months and I’ll be with you every step of the way, through:

"Lauren is by far one of my favorite people to work with. She brings great ideas to the table and is professional through and through—a true asset to any team."

—Breanna Krager | Senior Content Marketing Manager at WEBPT

“Lauren is the consummate professional. She has a unique ability to take a personalized message and help create your story. She is timely, efficient, and knowledgeable.”

— Scott Sigman, Orthopaedic Surgeon

Book a 15-Minute Discovery Call